JAMBO is a travel company that goes beyond the ordinary to curate exceptional social travel experiences to offbeat destinations. Their name ‘JAMBO’ was inspired by the different meanings such as ‘big’ and ‘hello’ in Swahili, a language spoken primarily in Tanzania and Kenya, where they first started their tour packages, later expanding to more locations like Kyrgyzstan, Georgia, Egypt, Zanzibar. With their tagline "Chase big adventures," the company aims to cater to travellers eager for new, expansive experiences and meaningful social connections.

The Challenge-

JAMBO, while passionate about redefining travel experiences, faced a challenge with its visual identity. The previous branding lacked the vibrancy and distinctiveness needed to capture the essence of their offbeat adventures. The brand's dynamic spirit and commitment to fostering social connections were not effectively communicated through its outdated visuals.

• Logo Design

• Visual Identity

• Merchandise Design

• Collateral and Print Design

The JAMBO logo design is bold and playful, with the customized ‘J’ resembling a smile and wink, reflecting the brand’s friendly, adventurous nature. The strong typeface highlights the ‘big’ experiences JAMBO offers, while rounded edges add warmth and approachability. The closely set characters in the wordmark reflect the brand’s emphasis on fostering a close-knit community and bonding among travelers through their unique trips. This tight arrangement symbolizes the connections that travelers build as they embark on shared adventures.

Color Choices:

• Vibrant Orange: Represents energy, enthusiasm, and excitement, capturing the adventurous spirit of JAMBO.

• Deep Green: Evokes nature and exploration, aligning with the offbeat destinations JAMBO offers.

• Salmon Pink: Adds a touch of warmth and friendliness, reflecting the social aspect of JAMBO’s experiences.

• Beige: Brings in a sense of calm and balance, grounding the brand in reliability.

• Dark Grey: Adds a modern, professional touch, reinforcing the brand’s credibility and trustworthiness.