This project entails a comprehensive redesign of Gatorade's logo and packaging cans, aimed at modernising the brand's visual identity while preserving its essence. By infusing elements that evoke energy and dynamism, the redesign seeks to enhance consumer engagement and relevance in today's competitive market.

Why Rebrand? Gatorade’s current logo uses a slab-serif typeface with its iconic thunderbolt. While it is simple as a logo should be, it also seems generic and outdated at the same time. The challenge lay in revamping Gatorade's visual identity to reflect a contemporary design for its modern-day audience while maintaining its instant recognizability to consumers worldwide. Additionally, the previous design lacked a cohesive narrative, necessitating a strategic overhaul to re-establish Gatorade's position as a leader in the sports beverage industry.

• Logo Design

• Packaging Design

• Merchandise Design

• Collateral and Print Design