Dyno is an innovative Indian energy drink brand that brings a premium, refreshing, and invigorating experience to its consumers. Recognizing the need to stand out in a competitive market, Dyno sought a unique and eye-catching logo and packaging design that reflects its commitment to quality and taste. The goal was to create something that captures the essence of their vibrant and energizing product, appealing to the dynamic and youthful spirit of their target audience.

• Logo Design

• Packaging Design

• Collateral and Print Design

Challenge- Dyno faced the challenge of distinguishing itself in a saturated market of energy drinks, needing a packaging that not only stands out on the shelves but also communicates the premium and refreshing quality of their product. They required a design that would resonate with their target audience and convey a sense of energy and vitality.

Approach- I tackled this challenge by designing a logo with bold, thick characters to ensure a strong visual impact. Drawing inspiration from the brand's name, Dyno, which is derived from dinosaurs, I incorporated unique elements into the design. The 'D' in the logo features a long tongue extending out and spiky ridges resembling dinosaur teeth, creating a fierce and bold look that aligns perfectly with Dyno's tagline, "Roar Like a Dyno." This distinctive and dynamic design effectively captures the essence of the brand, making it stand out on the shelves and resonate with consumers.